Introduction

During my second year of studying at college, I decided it was time to settle on a career for the future. I'm passionate about great design, website technologies, and networking, so web development was the perfect fit. I decided to launch my online marketing and web development business, Sam Cross Digital, in June 2020.

The Logo

A previous concept design for a business card

Before anything else, I decided to create a logo for my brand, which I now use across all my social media channels and my website. The logo was initially conceptualised as a hyperlink icon, shaped into an "S". I turned the icon on its side to further enforce the concept of a letter, without losing the original meaning.

The Website

The Sam Cross Digital homepage

I designed a website using Figma, which used a friendly design with curved edges on most elements. The design incorporates my brand colours of magenta and purple in various places, such as buttons.

Development

The website is built using Next - a JavaScript library which enables Static Site Generation (SSG) with ReactJS - and deployed on Netlify (with Heroku hosting the Strapi backend).

Thank you for reading! Please check out more projects on my portfolio.